Manage My IT Blog

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Archives
    Archives Contains a list of blog posts that were created previously.
Posted by on in IT Blog

Google's Privacy Policy Change - What you should know

Google has gradually become a major part in our lives. Most of us use it every day to find answers, research products, and determine what Southern California restaurants are open on a Sunday night.  Google is on our phones, we watch videos on YouTube, and we get from point A to point B with Google maps. So what does Google know about us?

Well, the answer, at least for a lot of people, is practically everything. Google knows what we search for, Google custom tailors the ads it gives us based on conversations in our email, and processes an absurd amount of data for us and about us each and every day. It's all done autonomously, by intelligent algorithms that track metrics and try to shape Google's services to be as accurate and personalized as possible.

Granted, this all sounds like the beginnings of a very excellent science fiction movie where the machines become self-aware, only in this one they know where we live, who might have the flu, and how often the world searches for Justin Beiber.  All hail our mighty all-knowing robot overlords?

At the end of the day, Google's prime objectives lie somewhere between innovation and privacy but to many there is a lot of gray area. Google works very hard at trying to point out the innovation side of the argument but they get a lot of heat (as any online service typically does) when there is a change, especially concerning privacy. Let's look at the changes being made.

Google wants explicit rights to "combine personal information" amongst their many products and services. In the previous privacy policy they had implicit rights to combine data between multiple Google services.

Google claims that this will provide a more intuitive experience that continues to personalize Google for each individual user. According to a video Google posted, "It may even be able to tell you when you'll be late for a meeting based on your location, your calendar and local weather conditions." Check out the video here.

This makes your Google account more useful, and it's not something completely new; Google has been linking their core services together for quite some time, and has been working very hard at customizing search results for individual users. Of course, it's all automated; there aren't sprawling cubical farms as far as the eye can see of workers who know you look up on the Internet. Google takes privacy very seriously, they simply want to provide more for the end-user with the private data they collect. Above all else, Google won't do something that is bad for Google - they strive on providing the best user experience possible.

You can check out the new privacy policy here, and let us know how you feel about it. Twenty years from now will we regret giving all of our personal information to the great and mighty Google, or will it simply improve their services? Leave a comment!

Last modified on

Steve Copeland- A small business owner like you, Copeland has been involved with startups since 1999 most famously Adforce and Winfire FreeDSL, prior to that he was an engineer at the now defunct Cabletron Systems. After being the Projects Practice Director at a large MSP Steve Copeland left and formed his own company Manage My IT.

Comments

  • No comments made yet. Be the first to submit a comment

Leave your comment

Guest Thursday, 30 October 2014

EasyBlog Archive

Tag Cloud

User Tips Tech Support App Users IT Services Unified Threat Management Firewall Best Practices The Internet of Things Text Messaging Digital Payment Bring Your Own Device Information Technology Humor Security IT Consultant Computer Repair Streaming Media Vendor Management Best Practice Server Smartphones Trending Mobile Devices Current Events Social Media Android Thank You Excel Mobile Device Management Twitter Social Networking Marketing Spam Virus Windows 8 Virtualization 3D Help Desk Outsourcing PC Care Managed Service Provider Smartphone Inbound Marketing VPN Tutorials Fax Server Avoiding Downtime Innovation Cloud iPhone Microsoft Mobile Computing Hosted Solutions Lithium-ion Battery Social Business Business Computing Point of Sale Miscellaneous Touchscreen Google Gaming Console Augmented Reality Mobile Office Piracy Webcam Printer Quick Tips Business Intelligence VOIP Tools Apple Remote Monitoring Backup Network History Internet Business Management Microsoft Office eBay Privacy Conferencing Mobile Analytics Hard Drives Maintenance Phone System WiFi Technology Scheduling PowerPoint Hardware Macro Going Green Computer IT Issues Communication Windows Passwords IBM Congratulations Saving Time Browser Scam Data Health Facebook Email Leadership Disaster Recovery Webinar Small Business Software Saving Money Outlook User Error Holiday Alerts Business Continuity Computer Accessories Mouse Workplace Tips Customer Relationship Management Web Marketing Upgrade Gadgets Operating System Efficiency Application

Mobile: Grab This Article

Login

Sign Up for Our Newsletter

Twitter

Latest Blog Entry

b2ap3_thumbnail_cgoogle_wallet_credit_cards_on_your_phone_400.jpg
Google Wants to Know, “What’s in Your Wallet?”
IT Blog
We have been sharing different blog articles featuring some of the best digital financial solutions like Square Cash, PayPal, and Coin, and like so ma...
Continue Reading...

Latest News

Our Site Has Launched!

flag

Welcome to Our New Site!
We are proud to announce the unveiling of our new website at Manage My IT!

Read more...

Contact Us

Learn more about what Manage My IT can do for your business.

IT Support

Call us today 888-505-2880

3420 Bristol Street 6th Floor
Costa Mesa, California 92626

1100 Glendon Avenue 17th Floor
Los Angeles, California 90024

IT Support Los Angeles Network Services Los Angeles Tech Support Los Angeles Managed IT Services Los Angeles